Explore our journey, meet the team driving our vision, and discover how we’ve evolved into the company we are today—operating from our office in The Hague.
Founded in Berlin as a joint venture in 2019, TSHAKKA began as a live event monetization tool and evolved into a platform giving creators and businesses full control over their content, branding, and audience engagement.
Through constant innovation, testing, and a deep understanding of digital engagement, TSHAKKA has evolved into a fully customizable platform that enables growth, monetization, and audience ownership.
Based at Titaan, The Hague’s hub for innovation, we’re always open to new ideas and collaborations! Nearby? Let’s grab a coffee and chat!
TSHAKKA’s journey from idea to innovation—pushing the boundaries of digital experiences every step of the way.
TSHAKKA was founded in Berlin as a joint venture between five German companies, aiming to help artists and event organizers monetize live events online during the pandemic.
TSHAKKA hosted over 110 live events and concerts, generating €550,000 in revenue and reaching more than 30,000 viewers. The company reinvested heavily in developing proprietary features and technologies to enhance its platform.
As the market evolved post-pandemic, Tshakka entered a phase of strategic reassessment. Without a dedicated leadership structure, the five founding companies temporarily shifted focus back to their core businesses, putting the project on hold.
Recognizing the need for evolution, Marlon Klann reimagined TSHAKKA’s direction, refining its business model and value proposition. Backed by the founding companies, new MVPs were tested, a leadership structure was introduced, and the company relocated to The Hague.
With a refined strategy and a renewed commitment to innovation, TSHAKKA officially relaunched in the Netherlands and Germany. Hugo Van Doorne joined Marlon Klann as Co-Founder, bringing fresh momentum to the company’s mission and solidifying its leadership.
